On Fashion Blogs from Mary Scherpe on Vimeo.
One of my 'most viewed' videos this year, this one.
The future of British fashion, I believe centres around blogging. I have been fascinated with fashion blogging since starting mine back in 2008. Blogging has revolutionised how we evaluate the fashion around us.The appeal of a fashion blog is that it can be accessed by anyone, at any time. It allows people to get their voices heard and eliminates the popularity of the ‘fashion elite’ and celebrity.
For example, designers like Mark Fast have introduced his front row seats to fashion bloggers in order to relate to consumers from all around the world. By having a successful blogger such as Tavi Gevinson, who writes the Style Rookie blog, at the forefront of a fashion show, not only can the designer promote themselves by guaranteeing a post about their show on a popular blog, but they can also receive feedback from real people and how they feel about their clothes.
Blogging is rapidly becoming the custom format of discussions within the fashion industry. The impact that this form of new media technology has had on the fashion world, I consider, has bettered the way that we become aware of major events and trends and in effect, has given every fashion enthusiast a voice. Better still, this voice can be the editor of American Vogue, blogging about catwalk articles coming up in the next issue, to a teenager living in Wales, blogging about a her favourite new jumper and how she wears it. And she can do so with no restrictions or word limits. Fashion has now been handed in the hands of the people, rather than an elite few filtering the information as they wish. The phenomenon of blogging is here to stay and it is unarguably a more effective way of learning from each other to create fashion masterpieces of any form.
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