Best Tree Hugger = People Tree

Recently named Company Magazine's 'Best Eco-Retailer of the year' > PEOPLE TREE

Mission Statement

People Tree's mission

• To support producer partners' efforts towards economic independence and control over their environment and to challenge the power structures that undermine their rights to a livelihood.
• To protect the environment and use natural resources sustainably throughout our trading and to promote environmentally responsible lifestyles and environmental initiatives to create new models to promote sustainability.
• To supply customers with good quality products, with friendly and efficient service and build awareness to empower consumers and producers to participate in Fair Trade and environmentally sustainable solutions.
• To provide a supportive environment to all stakeholders and promote dialogue and understanding between them.
• To set an example to business and the government of a Fair Trade model of business based on partnership, people-centred values and sustainability.

People Tree manufacture garments made almost entirely by hand, reducing our earth's carbon footprint and emissions. They also promote natural and organic farming.

They are members of the World Fair Trade Organisation and work with 50 fair trade groups in 15 groups.

The garments, designed in the UK and Japan, make use of the manufacturers local skill (handwoven fabrics, hand/screen printing, and embroidery)

Harry Potter star, Emma Watson (the celeb I'm most envious of - gets to kiss ron weasley :( ) has just launched a new collection for men and women, all looking completely gorgeous and with People Tree's amazing work ethic.

Sounds easy being green doesn't it?

Sadly I don't believe a brand based on fair trade will be as successful as other who don't prioritise being eco-friendly. However, People Tree's policies should be focused more into businesses that I would like to work for one day.

Will eco-friendly fashion be the future? I predict not. People are more interested in getting catwalk looks a week after they've been released, rather than it being fair.