Gorgeous George.

Thought I'd blog about a topic which really caught my eye this week.
Not only has ASDA wowed me this S/S with their unbeatable prices yet again but their awesome 'must haves' for me. As a fashion retailer, for many years they have been a fierce competitor in my line of interest. Figures released claim they are up 16% on like-for-like sales than last year. Adsa is a unstoppable force attracting weekly shopping mothers, grabbing their on trend lovelies as they buy their milk and eggs.
Here's some of the pieces that have caught my eye this week;













But Adsa are even more than one step ahead.
As of the 8th of March, George at Asda have launched it's 100 day quality returns policy, giving the consumer 100 days in which to return garments that 'you are not completely satisfied with'.
This is unheard of. No other fashion is this, many 28 days, some only 14.

I think this will become a major cause for concern amongst many retailers. Let's face it, Adsa are offering us something that others are not. Sooner or later other fast fashion chains will have to follow suit. It's a tiring job working in a fashion office I have learnt. I have a feeling that when I'm in that environment, I'll always be looking over my shoulder at my competitors. Hopefully behind my shoulder. It's a good lesson to learn. Will Adsa's 100 day gamble pay off? Only time will tell...


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5 years.

I suppose it's hard to say where you'll be in five years. But it's always nice to have a plan. By planning the next five years of my life I can set myself goals you see, I can establish realistic achievements in what I consider as a fairly short time span. Which might I add is what I LOVE to do. I plan everything. EVERYTHING. I've always done it. My diary is always full. A true fashion geek's always is.

When I finish my Fda fashion degree I would like to find a job in a commercial buying office. Ideally I would like to work for a high street brand which I could really make my mark on. Possibly a struggling retailer or better known one which has an area in which it wants to devellop e.g ethical clothing etc.
I aim to work with the company for a number of years on a small department initially to prepare me for a more high-pressure department.
For this, I plan on moving to wherever I'm needed, however I assume it will probably be London. Here I will live a realistic distance from work.

As my career devellops, I aim to be doing similar jobs as I learnt at Tesco. Within the five years, I aim to have my own sub section within a department to control.
I would also like my career to devellop here. I would like to progress up the chain to eventually become a chief buyer. That's the plan.

As the five years draw to a close, I would like to try and explore other companies. I think that's the kind of buyer I'd like to be. Adaptable and versatile in any fashion company.

And a decade goes by....

When things in my personal life inevitably change, I like the prospect of setting up my own business. Once I get my own expertise in my own individual field (whatever that may be!) I'd like to be able to use that work in order for me to set up my own brand. Hopefully then, I can establish what the market needs, and launch a successful exciting business.

A girl can dream can't she?!

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The camera loooves you daaahling!

A brilliant day today. We were working with Steph and Josh from Digital Media Production, filming our own video diary entries...








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Also had a very successful meeting with Laura from BA and I can now say that I feel that I have learnt how to work in teams more effectively. While I like to get my point across, having the teamwork tasks and regular meetings, I'm finding it easier to share the workload and compromise more. Good life skills that I have needed to face up to for a long time.

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Exhibition Plans....

Just had these awesome 3D image shots through from Digital Media. They are helping us with work on a polished interactive exhibition for us promotors. They are taking on our feedback very well and our meetings are really fun!

Tomorrow we are also filming our video diary interviews here;

And the Mr Incredible Award goes to.....

Notoriously private business man, and founder of Primark Stores Ltd, Arthur Ryan was presented with an Outstanding Achievement Award for his contributions to Retail in a ceremony held at the Grosvenor House Hotel.

His friend Sir Philip Green, owner of Arcadia, presenting the award via a video, said: “This is a man who richly deserves this award. He’s tirelessly developed and built one of the UK’s great businesses.”

Primark also won Oracle Retailer of the Year.

The low cost, high volume business model has changed retailing (and the High Street) forever. Sales from 196 Primark and Penneys stores across Ireland, the UK and Spain now top £2bn.

Yet despite working in the ego driven world of retailing, Ryan has remained firmly in the background tirelessly building – in the words of Sir Philip Green – one of the UK's great businesses.

Ryan has never been photographed until the ceremony! Weird or wonderful?

Panic on the streets of Hayleigh's brain!

I am freaking out. Big time.
Work is tough for me at the moment. Better get used to that.

Just got word from Tracey at Fab Frocks however and she is being seriously cool and letting me take a few of her garments out of the store for a photoshoot!! Very happy and VERY nice of her.
These lovely snaps are from the Haven Hotel in Sandbanks. Been to five hotels and this is by far the most pretty.




































Just trying to contact the very grumpy manager!
As for the Fashion as a Forum essay, Ive hit a small hedge rather than a brick wall, but I'm trying not to get too distracted. However the topic (how does blogging affect the fashion industry) is enthralling! No seriously, it is! Blogging has really opened my eyes to a different area of fashion and looking into the theory of blogging and new media technologies is caught my attention in a big way! This is solely due to the course and my work on my own blog. And Anthea's amazing brain!

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Barbie has more labels than me :(

Following the success of his Cat-Burglar Barbie doll, Christian Louboutin unveils a safari-inspired look for his doted-upon goddaughter and muse.
The Barbie doll includes four Barbie-sized pairs of shoes - each in their own Louboutin shoe boxes - and are available from
WWW.NET-A-PORTER.COM for £100. You might have to be bonkers to spend £100 on a Barbie, but hey - it's one way of getting four pairs of Loubs at a fraction of the price.


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