31/03/2010
AD 2000 eh? It won't amount to much!
I think I've got some explaining to do....
Well I think that I need to clear a few things up.
A little snippet of history.
24/03/2010
I'll show you mine if you show me yours...
Curriculum Vitae
Miss Hayleigh Jayne Dalton
Personal Details
D.O.B 16/07/1990
Address 1 Towers Way
Corfe Mullen
Wimborne
Dorset
BH213UA
Tel: 07515865909
E-mail: hayleighdalton@hotmail.co.uk
Blog: hayleigh-dalts.blogspot.com
Personal Profile
- Organised and Punctual
- Good eye for detail and colour
- Avid trend follower
- Highly focused and enthusiastic
- Adaptable to changes
Qualifications
Higher Education
Fda Degree in Fashion Studies (Arts University College of Bournemouth)
A-Levels
Textiles B
History D
Spanish C
French D
GCSE’s
Textiles A
Spanish A
French A
English Literature A
English Language B
Double Science BB
RPSE B
History B
Mathematics C
Employment History
Part-Time Store Supervisor Oct 2006-present day
Primark Stores Ltd (Poole)
General running of the shop floor, organising up to twenty-five retail operatives per day.
Dealing with customer complaints and enquiries.
Working closely with the management team on visual merchandising styles.
Identifying best sellers and poor achievers in terms of stock.
Managing stock levels in store.
Relaying feedback back to management regarding staff and customers.
Tesco Buying Offices May 2009
I completed a four week work experience placement in the buying offices, focusing on Boyswear. I worked closely with the trainee buyers and the assistant buyers and merchandisers, going to range meetings, supplier meetings and Monday morning review meetings. I also spent some time in fit sessions and organising the fit samples from the suppliers. This was an invaluable experience in getting to know a busy buying office and conversing with buyers and merchandisers on all levels.
Skills
- Excellent time management skills and can keep to deadlines effectively
- Good communication skills and can converse confidently with any level of management
- Experienced in working within a team and on my own
- Ability to work under pressure and to a time limit
- Enthusiastic and committed to getting the task done
- Extensive knowledge of IT skills including Microsoft Word, Powerpoint, Excel and Publisher.
- Wide knowledge of Apple Software including Photoshop, Illustrator and In Design.
- Fashion Blogger
- Full UK Drivers Licence with no points
Hobbies
- Trend Researching
- Fashion Blogging
- Shopping
- Exercising
- Socialising
- Seeing live music
- Travelling
I'm in the business....
23/03/2010
Fatty Fashion.
Obesity is one of the most pressing health problems facing Great Britian. Over the past twenty years, obesity has doubled in adults and children and tripled in teens. Two-thirds of Americans are now overweight or obese.
Chanel legend Karl Lagerfeld said that, “Fashion is the healthiest motivation for losing weight.” While maybe not the healthiest motivation, fashion is still a strong motivation for dieting. However, with the recent plus-size clothing launches, that motivation may be slipping away.
Many critics are asking the same question: Do plus-sized lines promote obesity? MeMe Roth, president of the organization National Action Against Obesity seems to thinks so: “When you look at the human cost, what we’re doing is we’re on the Titanic and rather than forcing our children into the lifeboat, we’re telling them to join the band.”
Stacey London told the Washington Post that “she’d like fashion designers and retailers to broaden their scope to include women from all points on the weight spectrum.”
" XL sizes would sell out of them so quickly,” Heidi Canalizo, a regional manager at Forever 21 told CNN. “Our customers have been asking for this for so long and in the past few years we’ve really decided it’s time to get into it. Not everyone is a size 2.”
Forever 21’s plus-size line, Faith 21, launched last week, yet some obese shoppers are still not pleased:
Jai, of fashion blog The Fat & Skinny wrote, “I am so not amused. They still alienated a whole bunch of people, my size 18/20 self included. I can’t wait for Target’s new plus size line to come out. It is supposed to go up to at least a 30. Even Wet Seal’s plus size line goes higher than Phony 21’s. Some shirts go up to a 3X, but the pants go up to a 24.”
“These brands don’t want the consumer to aspire to be a plus-size, they want them to aspire to be that mini-consumer, that slim model that walks down the runway, that’s a size 0.”
Roth warns “worrying about fashion rather than worrying about the food is a horrible message that we’re sending these kids.”
It is fair to say that as a consumer, and a constant consumer at that, the desire to drop a dress size is prominent everyday. Everyone is on fad diets and super fitness schemes in order to shed those bellies. we are all in this pressurising environment, however I don't feel amongst my fellow students that I am being targeted as a bit 'chubby'. I think it is lucky that we don't experience this at Fda as I'm sure many other university students do.
I think that companies that cater for plus sized lovelies are not adding to the problem at all. They are a business after all trying to broaden their clientelle and their profits. Why should larger people not have access to a stylish wardrobe? The disregard of plus sized fashion is some berserk, communist-esque sort of regime for goodness sake.
Fashion IS an incentive to live a healthier lifestyle, it is the 'role models' within the fashion industry that have the negative effects on body image.
The Future of British Fashion...A Galaxy Far Far Away?
On Fashion Blogs from Mary Scherpe on Vimeo.
One of my 'most viewed' videos this year, this one.
The future of British fashion, I believe centres around blogging. I have been fascinated with fashion blogging since starting mine back in 2008. Blogging has revolutionised how we evaluate the fashion around us.The appeal of a fashion blog is that it can be accessed by anyone, at any time. It allows people to get their voices heard and eliminates the popularity of the ‘fashion elite’ and celebrity.
For example, designers like Mark Fast have introduced his front row seats to fashion bloggers in order to relate to consumers from all around the world. By having a successful blogger such as Tavi Gevinson, who writes the Style Rookie blog, at the forefront of a fashion show, not only can the designer promote themselves by guaranteeing a post about their show on a popular blog, but they can also receive feedback from real people and how they feel about their clothes.
Blogging is rapidly becoming the custom format of discussions within the fashion industry. The impact that this form of new media technology has had on the fashion world, I consider, has bettered the way that we become aware of major events and trends and in effect, has given every fashion enthusiast a voice. Better still, this voice can be the editor of American Vogue, blogging about catwalk articles coming up in the next issue, to a teenager living in Wales, blogging about a her favourite new jumper and how she wears it. And she can do so with no restrictions or word limits. Fashion has now been handed in the hands of the people, rather than an elite few filtering the information as they wish. The phenomenon of blogging is here to stay and it is unarguably a more effective way of learning from each other to create fashion masterpieces of any form.
22/03/2010
Gorgeous George.
Not only has ASDA wowed me this S/S with their unbeatable prices yet again but their awesome 'must haves' for me. As a fashion retailer, for many years they have been a fierce competitor in my line of interest. Figures released claim they are up 16% on like-for-like sales than last year. Adsa is a unstoppable force attracting weekly shopping mothers, grabbing their on trend lovelies as they buy their milk and eggs.
Here's some of the pieces that have caught my eye this week;
But Adsa are even more than one step ahead.
As of the 8th of March, George at Asda have launched it's 100 day quality returns policy, giving the consumer 100 days in which to return garments that 'you are not completely satisfied with'.
This is unheard of. No other fashion is this, many 28 days, some only 14.
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18/03/2010
5 years.
When I finish my Fda fashion degree I would like to find a job in a commercial buying office. Ideally I would like to work for a high street brand which I could really make my mark on. Possibly a struggling retailer or better known one which has an area in which it wants to devellop e.g ethical clothing etc.
I aim to work with the company for a number of years on a small department initially to prepare me for a more high-pressure department.
For this, I plan on moving to wherever I'm needed, however I assume it will probably be London. Here I will live a realistic distance from work.
As my career devellops, I aim to be doing similar jobs as I learnt at Tesco. Within the five years, I aim to have my own sub section within a department to control.
I would also like my career to devellop here. I would like to progress up the chain to eventually become a chief buyer. That's the plan.
As the five years draw to a close, I would like to try and explore other companies. I think that's the kind of buyer I'd like to be. Adaptable and versatile in any fashion company.
And a decade goes by....
When things in my personal life inevitably change, I like the prospect of setting up my own business. Once I get my own expertise in my own individual field (whatever that may be!) I'd like to be able to use that work in order for me to set up my own brand. Hopefully then, I can establish what the market needs, and launch a successful exciting business.
A girl can dream can't she?!
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10/03/2010
The camera loooves you daaahling!
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Also had a very successful meeting with Laura from BA and I can now say that I feel that I have learnt how to work in teams more effectively. While I like to get my point across, having the teamwork tasks and regular meetings, I'm finding it easier to share the workload and compromise more. Good life skills that I have needed to face up to for a long time.
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09/03/2010
Exhibition Plans....
And the Mr Incredible Award goes to.....
Notoriously private business man, and founder of Primark Stores Ltd, Arthur Ryan was presented with an Outstanding Achievement Award for his contributions to Retail in a ceremony held at the Grosvenor House Hotel.
His friend Sir Philip Green, owner of Arcadia, presenting the award via a video, said: “This is a man who richly deserves this award. He’s tirelessly developed and built one of the UK’s great businesses.”
Primark also won Oracle Retailer of the Year.
The low cost, high volume business model has changed retailing (and the High Street) forever. Sales from 196 Primark and Penneys stores across Ireland, the UK and Spain now top £2bn.
Yet despite working in the ego driven world of retailing, Ryan has remained firmly in the background tirelessly building – in the words of Sir Philip Green – one of the UK's great businesses.
Ryan has never been photographed until the ceremony! Weird or wonderful?
04/03/2010
Panic on the streets of Hayleigh's brain!
Work is tough for me at the moment. Better get used to that.
Just got word from Tracey at Fab Frocks however and she is being seriously cool and letting me take a few of her garments out of the store for a photoshoot!! Very happy and VERY nice of her.
These lovely snaps are from the Haven Hotel in Sandbanks. Been to five hotels and this is by far the most pretty.
Just trying to contact the very grumpy manager!
As for the Fashion as a Forum essay, Ive hit a small hedge rather than a brick wall, but I'm trying not to get too distracted. However the topic (how does blogging affect the fashion industry) is enthralling! No seriously, it is! Blogging has really opened my eyes to a different area of fashion and looking into the theory of blogging and new media technologies is caught my attention in a big way! This is solely due to the course and my work on my own blog. And Anthea's amazing brain!
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Barbie has more labels than me :(
Following the success of his Cat-Burglar Barbie doll, Christian Louboutin unveils a safari-inspired look for his doted-upon goddaughter and muse.
The Barbie doll includes four Barbie-sized pairs of shoes - each in their own Louboutin shoe boxes - and are available from
WWW.NET-A-PORTER.COM for £100. You might have to be bonkers to spend £100 on a Barbie, but hey - it's one way of getting four pairs of Loubs at a fraction of the price.
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